Wisdom Launches to Solve Real Agency Problems – As Featured in Prolific North

Last week, Prolific North published an article highlighting the launch of Wisdom, a new SaaS platform designed specifically for marketing agencies. The platform was developed by the team behind Wish, a creative & digital marketing agency with over 20 years of experience – who built the product after years of struggling with disconnected tools and clunky software that never quite fit agency life.

Read the full article on Prolific North:
“Necessity begets invention as Yorkshire agency launches SaaS platform”

From Internal Tool to Public Platform

As covered in the Prolific North article, Wisdom began life as an internal solution. The team behind it had trialled countless third-party platforms – none of which provided the clarity and integration they needed across time tracking, quoting, project management, and invoicing.

Instead of compromising, they decided to build something better.

“We built it for ourselves because nothing else joined the dots in the right way. When we started showing it to others, we realised just how many agencies were feeling the same frustrations.”

Purpose-Built for Agencies

Wisdom is now available as a public SaaS platform, offering three pricing tiers – Wise, Wiser, and Wisdom Pro – with most users expected to fall into the Wiser category, designed for teams of 4–20 people.

It’s ideal for agencies looking to:

• Track time and retainers in one place

• Create quotes and convert them into projects

• Manage clients, projects and teams more transparently

• Eliminate the need for multiple disconnected systems

More Than Just a Management Tool

The article also highlights Wisdom’s future-facing roadmap, including AI features to help users spot underperforming projects, forecast revenue, and improve decision-making.

It’s not just about managing work – it’s about working smarter, with more clarity and less admin.

Built by People Who’ve Been There

The launch has already attracted attention for its grounded, no-nonsense origin story. As Prolific North puts it, “Necessity begets invention” is exactly what happened here. Wisdom wasn’t dreamed up in a boardroom – it was built by people doing the work, for others just like them.

You can read the full Prolific North feature here.